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PLAYBACK PRODUCERS - NEW YORK


Are you an author, expert, publisher/publicist, or podcaster

looking for publicity? You've come to the right place!


Playback Producers is one of the country's premiere full-service publicity production companies


  • We have worked with thousands of authors, experts, & podcasters!
  • We publicize U.S. Presidents, A-list celebrities, professional athletes, & leading experts!
  • We also team up with folks just starting out!
  • Our regular clients include the biggest publishing houses, hybrids, independent, & self-publishers!
  • We work with experts in virtually every field & industry!
  • Our authors make it to the top bestselling lists!
  • We boost podcasters to the top platforms & directories!
  • We launch books, products, & businesses!
  • We elevate the profiles of our experts!
  • Our goal is to help monetize & grow your business!


  • How do we do this?


  • We match you up for interviews on top podcasts, TV, radio, & print outlets!
  • We typically schedule these starting in 6 weeks!
  • We handle everything in-house from copywriting, outreach, scheduling, & producing!
  • We offer a personalized touch by having co-founders, Terry or Peter, on the line with you or shadowing you for every single interview!
  • We work fast & on deadline!
  • We make sure you are media-ready!
  • Our comprehensive media database has been culled from our years of media experience!
  • Through decades of pitching, we have developed personal relationships with show contacts!
  • We are former network TV producers - so we get it!


  • Does this sound like you?

 

BOOK AUTHORS: You wrote your book!

  • a) Perhaps you self-published it, but now what?
  • b) Your book was released & publicized by a 3rd party, they've wrapped, & now you want more.


EXPERTS: You have the knowledge, a product, a message, but how do you increase your visibility?

  • a) You've had a few interviews, but now crickets.
  • b) You've never done a formal media interview, but know you have to get out there.


PUBLISHERS/PUBLICISTS: Do you need interviews for your hardcover or paperback book release?

  • a) Is the book already out & you want to continue to build momentum?
  • b) Have sales started to diminish & you need to drum up some fresh publicity?


PODCASTERS: You spent countless hours creating your podcast or you've been at it for a while now. 

  • a) How do you get more listeners & subscribers?
  • b) How do you actually produce & build your show including finding guests?


  • If you are ready to climb to the top, contact us to discuss a personalized media strategy!


  • Playback New York is an innovative & proven media production company

that will get you results!

COPYWRITING

FOR AUTHORS, EXPERTS & PODCASTERS


Copywriting is the 1st step in building an audience!
It takes a different set of skills to turn words into

effective marketing & publicity content.


  • PLAYBACK helps you create persuasive copy!


Copywriting & editing are at our core. As former TV network producers in New York City & journalists hailing from around the country - we created, edited & fact-checked copy on a daily basis. Since then, we've worked directly with authors, experts, publishers, PR agencies & hosts to ensure that content is succinct, persuasive & factual. 


Strong copywriting can help you reach a wider audience, generate interest in your work & ultimately increase sales!


  • Playback writes everything including: 


  • Press Releases - copy targeted to the media to garner interviews & reviews
  • Bios - a concise yet comprehensive summary showcasing your expertise
  • Website Copy - wording for a new website or to revamp on old one
  • Book & Product Descriptions - catchy & detailed copy
  • Landing & Direct Response Page - page with CTA & opt in's
  • Email Sequencing - frequent emails to your followers
  • Blogs - SEO-optimized & informative pieces 
  • Show Notes - descriptions about episode with resources & links

Adhering to the Associated Press Stylebook, Playback has a keen eye for grammar, spelling, detail, clarity & tone - all while meeting deadlines! We want to make sure readers find you online with searchable words & catchy graphics using such programs as Canva.


  • Playback Producers will improve your copy by:


  • Telling more than just your story. People love a good story & Playback makes sure it's captivating enough for a wide audience.
  • Focusing on the benefits. Instead of talking only about the features of your book, product or podcast, we focus on the benefits it will bring to readers or listeners.
  • Being timely. Playback makes sure your story has a timely angle which always appeal to bookers.
  • Using keywords. Playback includes keywords throughout your copywriting to ensure it’s properly & effectively set up for SEO.
  • Keeping it short & simple.  We make sure your copy is easy to read & understandable because brevity is key.


  • Playback is ready to communicate your vision & amplify your voice!
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PUBLICITY & MARKETING

FOR AUTHORS, EXPERTS & PODCASTERS

co-founders Terry & Peter launched Playback Producers!


  • Playback's years of media experience inside newsroom & studios give us unique insight into the types of publicity that will work for each project.


  • After a discovery call, we will help you identify your goals & establish the type of outreach that will be most effective for you!


PLAYBACK WILL:

  • Offer a set it & forget it approach - handling everything in-house from A-Z
  • Schedule all your interviews
  • Write & personalize your press materials to fit the media pitched
  • Hone in on the best angles to catch the attention of the bookers, producers & hosts
  • Create your Q&A & talking points
  • Avoid spamming & pitch the media personally

Playback offers a variety of outreach & services which will increase your visibility, credibility & portfolio including:

  • Spread your message over radio airwaves & tap into the niche world of podcasts
  • Playback's clients are heard on shows & podcasts spanning NPR, Sirius-XM, syndicates & local drive time & niche programs

RADIO MEDIA TOUR for Books, Experts & Products

  • Abbreviated as "RMT," this is a public relations strategy that involves conducting a series of interviews either live or pre-recorded with multiple radio stations across the country over the course of a day.
  • It provides you media-training-on-the-fly.
  • RMTs allow you to beef up your bio to include verified media appearances which always give you more credibility.
  • The purpose of an RMT is to generate publicity & increase awareness about your book, product, service or message.
  • RMTs are an effective way to reach a large audience in a short amount of time & use your time efficiently.
  • RMTs are an efficient method because they can be conducted from just about anywhere including your home or office.
  • Radio interviews are about 8-15 minutes in length.
  • As a result, RMTs are often less expensive than other forms of media outreach.


PODCAST MEDIA TOUR for Books, Experts & Products

  • Just like an RMT, but this involves booking a series of interviews with influential podcast hosts.
  • Podcast interviews are about 15 minutes up to 1hour+ in length.
  • Podcasts are different from radio & TV in that they cater to a very specific or niche audience & thereby allows you to fine-tune your outreach to access a particular segment of the listening audience.
  • Podcast interview are longer in duration.
RMTs Portfolio Podcasts Portfolio
  • Capture your audience on local & network outlets
  • Playback's clients appear on programs like CNN, Fox News, network affiliates & local morning news shows

SATELLITE MEDIA TOUR for Books, Experts & Products 

  • Abbreviated as "SMT," this is a marketing tool used by companies to get their experts on-camera.
  • SMTs are a series of back-to-back interviews with local TV news programs including morning & midday talk shows across the country conducted over the course of a morning.
  • SMTs involve using a satellite uplink to broadcast your interview from a single location like a production studio back to the TV show.
  • In-studio SMTs involve a full production staff who are working behind-the-scenes including a director, lighting op, camera op, make-up artist, catering & a Playback producer!
  • Experts can use a visual/backdrop to enhance the interview such as a kitchen set for a demonstration about a cookbook.


ZOOM MEDIA TOUR for Books, Experts & Products

  • Similar to a satellite media tour, Zoom Media Tours allow you to appear remotely.
  • Zoom Media Tours allow you the luxury of doing interviews from home or an office as opposed to going in-studio.
  • Internet platforms such as ZOOM are used rather than satellite uplinks.
  • Zoom Media Tours area less expensive than a TV tour, a cost-effect solution & a time saver. 
SMTs Portfolio
  • Appear on the page & screen or utilize the power of videos
  • Playback's clients are mentioned on the pages from The New York Times, USA Today & local publications as well as pop up on the screens of corporate videos & social platforms

PRINT MEDIA TOUR for Books, Experts & Products

  • Abbreviated as "PMT"
  • PMTs are just like Radio Media Tours & Podcasts Media Tours, but the media targeted are newspapers, magazines, websites or online organizations.
  • PMTs are either live or pre-recorded over the course of a day to make the most of your time.
  • PMTs are more of a casual conversation so that the reporter can obtain your information to write an article and transcribe your words into quotes as opposed to a live interview.


VIDEO PRODUCTION for Books, Experts & Products

  • Videos to promote your book, product, service or message.
  • Playback offers a variety of video production services.
  • Based on your goal, we will recommend the most cost-effective video format.
  • Playback will produce, shoot & edit your entire project.
  • Video clips, b-roll & trailers can then be used on your social media platforms & your marketing materials.
Print & Video Production Portfolio

MEDIA TRAINING

FOR AUTHORS, EXPERTS & PODCASTERS

You may be eloquent on paper, but how media savvy are you?

Can you discuss your book, product, message or even yourself

in just a few sentences or in just a few minutes?

Or how can you keep talking for an hour &

still keep the audience’s attention?


  • PLAYBACK gets you media-ready!


Media training is an intensive session that teaches you how to interact with the media including radio, television, print & online outlets & your audience. It helps you understand the media landscape, prepare for media interviews & develop key messages.


Playback's media-trained thousands of spokespeople including authors, podcasters, celebrities, doctors, educators, politicians, athletes & businesspeople. We cater to your needs - whether it's your first interview or just need some fine-tuning.


  • During a training session with Playback:


  • We spend time training you for the specific media you will appear before
  • We give you useful tips that you can practice ahead of time
  • We zero in on key talking points
  • We prepare you to respond to challenging questions


  • Co-founders Terry & Peter met in the newsroom as TV producers & know how you should look & sound when you are in the spotlight!

CLICK ON THE IMAGES BELOW AND CHECK OUT OUR INSTAGRAM WITH OUR LATEST!

CLIENTS - GENRES/NICHES

Playback New York publicizes nonfiction & fiction books in every genre - from current events & pop culture

to fiction & memoir to health and business. Many of these authors & experts are also podcasters in various niches.


  • Click on a Button Below for a Sample of Playback's Clients:

ABOUT US

CONTACT US FOR MORE INFORMATION

PETER MARCHESE

peter@playbackproducers.com


 Peter worked in TV for more than a decade. As an assignment editor, he decided what stories were newsworthy & made the air. Peter was a breaking news TV producer & also specialized in producing lifestyle, entertainment, consumer & features packages. Peter worked with over 200 Fox affiliates around the country, the Fox News Channel & CNN. Tapping into his broadcasting knowledge, contacts & skills, Peter co-founded Playback Producers where he's formed numerous strategic publicity plans to a broad range of clients garnering impressive results. Peter has a Masters in International Media & Communications from Columbia University. He dedicated time as a Peace Corps Volunteer in Mali, West Africa. 

  • Ready to work with Playback? Contact us today!
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